POSITION OBJECTIVE

The Customer Relations Representative is responsible for improving the sales of company products in each assigned account.

RESPONSIBILITIES INCLUDE:

• Conduct a complete sales call on all assigned accounts on the proper day and in the established sequence.
• Sell and merchandise all beer and non-alcoholic products in accordance with the standards of GDH.
• Work with all your retailers to equalize order quantities between their scheduled deliveries.
• Ensure all paper and permanent Point of Sale is used in the proper manner and quantity.
• Use your sales history data in each account as a selling tool. Ensure that all products are reviewed on every sales call to prevent out of stocks.
• Request one additional placement, ad, display, sign, static, price reduction, etc. on each sales call.
• Keep marketing plan and all tracking charts updated daily.
• Actively participate in all incentive programs.
• Maintain a positive working relationship with the owners, managers and employees of your assigned accounts.
• When possible avoid retailer contacts during their busy times.
• Be aware of all competitive activity and opportunities to increase sales in your assigned accounts.
• Pursue new placements and lower PTC’s on all special promotions or new everyday lower prices on the products you sell and merchandise.
• Request competitors’ shelf space for new placements or for expanding your existing placements.
• Advise and train the retailers and their employees in the proper methods of selling, merchandising, and pricing of the products you supply to them.
• Demonstrate a sincere interest in the business success of each account that is assigned to you.
• Maintain open and clear communications with the owners, managers, and other employees of GDH.
• Maintain open and clear communications with the owners, managers and other employees of all your accounts.
• Report to your Manager all new competitive activity in your accounts.
• Forward to your Manager immediately all competitive price information.
• At weekly sales meeting, share information with the other employees that will benefit the company.
• Actively participate in designated retail market days and/or Crew Drives.
• Have your orders available for downloading at the assigned times.
• Dress and maintain your personal appearance in a professional manner and according to company policy.
• Properly operate, protect from damage, and return all equipment that has been issued to you (i.e. radios, hand trucks, vehicles, etc.).
• Conduct all your activities within the guidelines of all company policies and procedures.
• Conduct all of your activities in accordance to the local, state and federal liquor control regulations.
• All other duties as assigned.

Equal Employment Opportunity Policy: Gulf Distributing Holdings, LLC is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.